Ireland’s Content Pool is a collaboration project by Tourism Ireland, Fáilte Ireland and Tourism
Northern Ireland the bodies with responsibility for the development and promotion of tourism
on and to the island of Ireland.

Our Mission:
To create a shared platform where digital assets can easily be organised and shared internally
and externally with partners who want to tell the story of Ireland.
This platform gives seamless access to inspiring island of Ireland content – from imagery and
video to toolkit and resources – that drives creativity, productivity and impactful storytelling.Our goal is to streamline workflows, enhance collaboration and ensure high quality content
globally.